Shaping Our Appalachian Region (SOAR) has expanded the definition of “community driven.” Led by Executive Director Colby Hall, the organization represents the 54 Kentucky counties that makeup the Bluegrass’s share of Appalachia. Centrally, SOAR aims to promote entrepreneurs, small businesses, educators, and, above all, residents of Eastern Kentucky as the region recovers from the decline of the coal industry. Their primary goal is to introduce a new high-speed internet infrastructure across the region, one that will provide substantial economic, educational, and health benefits.